Mystery Shopping is an objective view of your business through the eyes of your customer. A Mystery Shopper visits your business anonymously, posing as a regular customer, to experience and evaluate the level of customer service. Mystery Shopping provides business owners and management with a detailed assessment of employee performance and the variables that affect your customer’s experience and satisfaction.
Numerous surveys tell us that the vast majority of dissatisfied customers don’t complain. That may sound good but the fact is most customers just don’t return but go somewhere else. Many business owners and companies employ the use of Mystery Shoppers to find out what is really going on in their place of business from the guest’s point of view.
What can Mystery Shopping do for my company?
A well planned and executed Mystery Shopping program will provide business owners and management with a method to measure the current performance of there employees or subcontractors. The detailed feedback from the Mystery Shopper’s visit provides business owners and management with an understanding of their staff’s area of strength, while highlighting those areas requiring additional attention or training. Mystery Shopping provides decision makers with actionable information to increase sales, increase profits, improve customer satisfaction, and enhance employee performance.
The key to maintaining a successful business isn’t just attracting the first time customers, it’s more important to create loyal guests who come back again and again.
By regularly employing Mystery Shoppers it can help you identify things that are going on in your business that may cause people to leave and not return.
How long does it take to start a Mystery Shopping program?
VQ Advertising works closely with clients to develop a Mystery Shopping program that addresses your company’s organizational goals, training objectives and quality initiatives. On average a new Mystery Shopping program can be implemented within a week after the initial consultation with the client.
Does VQ Advertising guarantee the Mystery Shopping Report?
Our Mystery Shopping Reports come with a 100% satisfaction guaranteed. Should you receive a Mystery Shopper Report that was not completed to your specifications or satisfaction; we will replace the evaluation at that location at no additional cost.